Website UX/UI design for Allume, a stylist and data-driven curated fashion, beauty, and home marketplace.
Jul. 2019 - Aug. 2020
Allume
ROLE
Visual Designer
PROJECTS
Profile Page Re-design (Desktop + Mobile)
TOOLS USED
Sketch, Photoshop, InVision, Jira, Zeplin
TEAM
Visual Designer, Product Manager, Marketing Manager, CEO
Allume
Jul. 2019 - Aug. 2020
Website UX/UI design for Allume, a stylist and data-driven curated fashion, beauty, and home marketplace.
ROLE
Visual Designer
PROJECTS
Profile Page Re-design (Desktop + Mobile)
TOOLS USED
Sketch, Photoshop, InVision, Jira, Zeplin
TEAM
Visual Designer, Product Manager,
Marketing Managers, CEO
Profile Page Re-design
Profile Page Re-design
Allume is a personal styling service with one of the main website features being an online profile for clients to login and update their account information, styling appointments, and orders. The re-design started from the ground up – updating the entire profile pages with new branding and features for both desktop and mobile. The process started off with discussing and identifying issues with the Product Manager, creating wireframes of the new layout, sending the design for feedback to our Marketing Manager and CEO, and iterating/finalizing the design based off of feedback.
“We need to modernize the Allume profile page with form + function.”
– Allume Team
What it Was Before
Product Ingredient Graphics
Goals of Re-Design
What it Was Before
Goals of Re-Design
1. Bring the profile page up-to-date with our new design: add new logo, brand colors.
2. Update menu and footer with new color scheme, font, and filters.
3. Have profile categories be easily identifiable and accessible.
4. Separate profile categories (Styling Appointments, Account Info, Orders) into their own page instead of drop downs. This will make the overall category pages easy to read and navigate.
5. Include a way for customers to be able to edit their Allume style quiz.
“The new profile page is CLEAR AND EASY to use.”
– Allume Client
Changes Made – Desktop
Changes Made – Mobile
Goals of Re-Design
1. Bring the profile page up-to-date with our new design: add new logo, brand colors.
2. Update menu and footer with new color scheme, font, and filters.
3. Have profile categories be easily identifiable and accessible.
4. Separate profile categories (Styling Appointments, Account Info, Orders) into their own page instead of drop downs. This will make the overall category pages easy to read and navigate.
5. Include a way for customers to be able to edit their Allume style quiz.
“The new profile page is CLEAR AND EASY to use.”
– Allume Client
Changes Made – Desktop
Homepage Design – Desktop + Mobile
Changes Made – Mobile
Homepage Design – Desktop + Mobile
